Yes language does have this unfortunate (and best avoided) "advertising" function which which we associate terms and relabel for the sake of association. Making firing a person easier becomes a "right to work".
"Work" becomes "fascism".
How deeply propagandistic, "advertising", political, wrong, stupid and duplicitous.
Perhaps the free in "free market" is like this, in which case I'd be happy to remove it for "markets regulated qua markets".