He posits that bad deals come from people being strict about artificial deadlines... and it's better to have no deal than a rushed deal. Try it next time someone tells you there's a hard deadline... just tell them you'll deliver when it's done.
Not trying to be facetious here: I'd love to have this level of freedom from deadlines, but the grim reality is that it'll remain fantasy for most people at most stages in their careers.
Me: "I'll deliver when it's done."
High school teacher: "Suit yourself. You'll lose 10% of your final grade for every day it's late."
Government: "We've assessed a late fine because you missed our entirely arbitrarily set tax filing deadline."
Grad school supervisor: "You submitted the final copy of your dissertation four days after the administrative deadline, so you're stuck paying another semester's tuition."
Boss: "You're fired."