O, definitely. Anecdote, but count me among these people. I had 4 or 5 iPhones, and 1 Android phone sometime in the middle (before my 6s). I am currently on the Xs, but if Apple keeps this pricing strategy I will not buy another iPhone again. Outside the US it is really hard to justify with the added tax and "export fee" on top. I just hope it will be ok for 3 years.