If you can build small runs (<50base pairs) you can make small mutations to dna, or read particular sections of dna. If you can make dna larger than the average protein (~2000bp) you can invent new proteins from scratch rather than modify existing protein sequences. If you can make dna longer than a plasmid (~10,000bp) you can creatively invent a minimal viable replicable and deliverable unit (a plasmid (bacterial virus)). If you can do millions if base pairs you get to chromosomes and can invent Eucaryotic-transmissable storage.
But until you leap those plateaus, you can likely saturate the intervening market. So even if there’s massive pent up theoretical demand for the wholesale invention of genes, there’s no way to really demonstrate it in the current market.
This inability to estimate demand may make it a tricky spot to invest in.