Something I read recently on some other HN comment was that if you work in AWS you are customer-obsessed for AWS customers, when you work in 3rd party seller tools you're customer-obsessed for 3rd party sellers, when you work in ads you're customer-obsessed with the advertisers as your customers etc.

It makes a lot of sense for any company to operate this way (most I've seen already do) and explains how they can be genuinely customer-obsessed while still seeming like at times they don't have the average consumer's best interest at heart.