"PewDiePie fans keep making junk ransomware" is a different headline than "Virus encrypts hard drive until PewDiePie reaches 100M followers"
The former, for people who only read headlines, implies PewDiePie is at fault, or at least condones ransomware in his name. It's the same (purposefully?) ignorant reading of "chan culture" as the implication that every Pepe meme is Nazi propaganda.