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Cynicism aside, it also turns them into phenomenal, personalized gifts.

Yup, it makes a commodity unique and special.

Surely any engraving might detract from the Apple logo, thus reducing the phenominality, fabulosity, etc

By the way, I crave downvotes from humourless Apple devotees.

Normal people don't care about the Apple logo, and the vast majority of Apple's customers are normal people — not fanbois.

The engraving makes the gift special, intimate and remarkable.

Normal people crave logos. Not just fanbois. They also like to personalise their stuff though.

I think the downvotes are simply because you're being a dick, nothing at all to do with anyone's opinion about Apple