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That's not quite accurate. The law allows you to legitimately ask for permission to share the data for advertising purposes, but you have to be transparent with the details, and the advertiser has to have the same safeguards on the data as your company (they aren't allowed to re-sell it without the original company's knowledge, for example).

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That's not fully accurate either. All that you wrote is true, but user's permission must be freely given - this means access to the service cannot be restricted if user refuses to give permission (as long as that permission isn't strictly required to provide the service itself, but then probably permission is not the right basis for processing data).

Agreed.

I used the word prerequisite for a reason - you can ask for permission, but you can't try to force permission by withholding the service.

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