> A pre-release version MAY be denoted by appending a hyphen and a series of dot separated identifiers immediately following the patch version. Identifiers MUST comprise only ASCII alphanumerics and hyphen [0-9A-Za-z-]. Identifiers MUST NOT be empty. Numeric identifiers MUST NOT include leading zeroes. Pre-release versions have a lower precedence than the associated normal version. A pre-release version indicates that the version is unstable and might not satisfy the intended compatibility requirements as denoted by its associated normal version. Examples: 1.0.0-alpha, 1.0.0-alpha.1, 1.0.0-0.3.7, 1.0.0-x.7.z.92.
Item 10 explains how + can be used to add a build tag.
> Build metadata MAY be denoted by appending a plus sign and a series of dot separated identifiers immediately following the patch or pre-release version. Identifiers MUST comprise only ASCII alphanumerics and hyphen [0-9A-Za-z-]. Identifiers MUST NOT be empty. Build metadata SHOULD be ignored when determining version precedence. Thus two versions that differ only in the build metadata, have the same precedence. Examples: 1.0.0-alpha+001, 1.0.0+20130313144700, 1.0.0-beta+exp.sha.5114f85.
Instead of using v1.2.3bigco1 or v1.2.3+bigco1, we should use v1.2.3-bigco1. If we need to add a build tag we can use v1.2.3-bigco1+001.