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My reading is that pre-order is more expensive than launch price. "Can" vs "will be"?

"You can pre-order your AWS DeepRacer car on Amazon.com for $399. For a limited time at launch AWS DeepRacer will be available at an introductory discount price of $249."

It was previously $249 on Amazon.com. It's now $399. Not sure how to make it any more clear.

I think he is confused by "Launch of pre-orders" vs "Launch of the product". It's an easy mistake to make.

Why is it so expensive?

Speaking for hobby RC car racers in Seattle, WA, average racer spend upto $1000 for a decent rig. That too when there are no returns on winning races.

are the hobby racers in Seattle switching to the deepracer platform since it's only $399?