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That $100/person isn’t spending by individual users. They are spent by companies advertising and paying for clicks.

Guess how many times an average person clicks on an ad knowingly/unknowingly.

So: who is giving the money to the companies that they use for advertising?

other companies ?

Consumers...

Tax payers

That's really not relevant.

Ok, I know.

_What are_ consumers?

Perhaps in the sense that we all (indirectly) pay the tax (i.e. cost) of advertising, whether we use Google or not.