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Quick note about that link: the product the reviews are about look to be for something different than the clock itself.

I’ve heard of this happening on amazon where listers can change the listing slowly over time so it is eventually for a completely different item; is this an example of that?

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Indeed, this is an example, it scores a grade "F" with fakespot.com, It doesn't detail that the listing appears to be changed, but does say "Our engine has detected that Amazon has altered and removed reviews from this listing"

Hmmm... if people are gaming the links, it seems to have worked. I think I searched for "wood clock" to find an example and that was the first non-sponsored link that came up.

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