As a New Yorker, this comment is hilarious. Madison is about a third of the size of SF. As a polite reminder, SF is a little more than a third of the size of Queens, and fundamentally still kind of a small town compared to real cities. It's about the same size as Hempstead, NY which is certainly a small town. Hell, I bet more people bike to work as a % in Madison than in SF.
Lake Nebagamon WI is a small town.