I disagree. Many people do not read the articles. You can easily tell by taking the number of unique users commenting on articles and comparing to standard marketing metrics for shared articles.

And they don’t need to read anyway, because comments are the real reason people come to a site like this. If the comments praise the article highly or make strong references, then perhaps it warrants a read, otherwise the comments make for much better content. You can often tell what the article’s main idea is from the headline anyway, otherwise it’s just a bad headline and probably a bad article.