What's wrong with the pricing? I
wish ebooks were cheaper, but honestly? I'd be willing to pay at least physical-book price because ebooks are more convenient in every way. They stream to all my devices so no matter where I am I can read if I want to. I have all my (e)books on my devices so they aren't taking up a wall or two in my house. I'm not a free market "true believer" [1], but pricing is based on what something's worth, not what it costs to produce.
I agree with epynonymous though; it would be nice if I could get a discount for books I already own. On the other hand, I might just apply this discount myself by selling my physical ones and buying the ebook versions.
[1] That is, I don't think it's the solution to every problem.