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> Big brands are losing share of America’s GDP pie

A data about GDP share would be very nice but is missing.

Companies who own these brands are not losing anything. Brands are imaginary things, they aren't real. The real P&G company who manufactures and sells stuff is doing OK.

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Hrm, there was an graph in the article that visualizes just what you are looking for. If you look at the graph you can see P&G is doing fine relative to the other companies discussed, but they are steadily losing GDP percentage. And as someone who works at one of these so mentioned micro brands that is attempting to distrust P&G stranglehold I can see that we are starting to get some serious traction

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