One of Rust's major advantages over C and C++ and a huge reason why I choose it for new projects that call for a low level language is better learning resources. Others are better, established tools (like cargo), helpful community, sane dependency management, and expressive syntax. Even if it didn't have any of the borrow checking features I'd still use it just for those reasons alone.

It can also be painlessly integrated into Node.js programs as native modules and interoperability makes a Rust + Node combo a perfect mix for many use cases.