And that's great, if you're into generic beige boxes.
It's been years since I put together my own IBM compatible computers. But in the time since then, I haven't really seen any innovation in desktops.
Yes, for a while the processor numbers ticked up, but then plateaued. Graphics cards push the limits, but that has zero to do with the ATX standard, and more to do with using GPUs for non-graphics computation.
The laptop and mobile sectors seem to be what is driving SSD adoption, high DPI displays, power-conscious design, advanced cooling, smaller components, improved imaging input, reliable fingerprint reading, face recognition for security, smaller interchangeable ports, the move from spinning media to solid state or streaming, and probably other things that I can't remember off the top of my head.
Even if you think Apple's touchbar was a disaster, it's the kind of risk that wouldn't be taken in the Wintel desktop industry.
All we've gotten from the desktop side in the last 20 years is more elaborate giant plastic enclosures, LED lights inside the computer, and...? I'm not sure. Even liquid cooling was in laptops in the early part of this century.
Again, I haven't built a desktop in a long time, so if I'm off base I'd like to hear a list of desktop innovations enabled by the ATX standard. But my observation is that ATX is a pickup truck, and laptops are a Tesla.