Pheon? Aaron? Old mate from radelaide? If so, see this.. https://youtu.be/247GkX94jPc

.... But anyway, I am not a believer in this because a lot of data that I'm aware of flies to the cloud already pre-compressed. Not because it saves hard space, but because it saves bandwidth and time during transfer from user land. I've never seen any algorithm take a compressed file and smash it down to anything less than 98%. Maybe I'm a loon living in a niche area though.