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Takeoff tech is one of the startups working on it.

https://www.takeoff.com/

Just from looking at their home page video, isn't Takeoff's solution more like Kiva Systems'? Are they using robots for pick-up and packaging as well?

it's always the same I guess: there's the technology that pays the bills, and the shiny projects that garner press attention.

google sells advertisement for insurance companies and real estate and is in the press for phones or moonshot projects.

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