Apple has Apple Music, has more music than Spotify and even if there is a track on Spotify and not in Apple Music, you can upload your own MP3s and stream them. I have a gigantic collection of Soundtracks and indie music there.
I use Spotify because they're independent and support a large number of devices. This is just like how I use Sonos because they're independent and support a large number of services.
Apple benefits greatly from having high quality, third party applications on iOS. Wasn't the lack of third party apps/support one of the big issues with Windows Phone?
Windows Phone failed primarily because it didn't offer anything that Android or iOS couldn't offer.
Just the fact they have human curatorators that really know what they are doing, is telling.