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Comment by statictype | Hacker News Reader

Note how the links are arranged on the website:

S 3 X Y

He's been waiting 10 years to make the joke about his s3xy lineup of cars.

I prefered the BFR working name (with a nod to Doom).

It would have been "sexy" but there was legal issues with Model E (Ford owned it[0]).

Sounded a bit like a spoiler given how many times they failed to use it and the trademark lapsed.

Tesla might still have had a problem of it being too close to the E-Type (Jaguar) if Ford hadn't challenged them.

It was a moderately funny lame joke 8 years ago. Today it might be the most drawn-out lame joke in corporate history.

But he actually went through with it, which is unique.

It's great he made it happen, but he doesn't have to pretend like it's still funny.

I find it to still be funny...

I still think it’s funny

Doesn’t have to pretend when it’s actually hilarious :D

I think somebody to commits to a bad joke is pretty funny

It's drawn out because he had to literally build a car company from scratch and launch 4 successful models to finish it. I'd say he is excused.

Fun fact: it really was meant to be Model E, so as to spell out S E X Y properly but Ford, the trademark owner, was having none of it.

elon also tweeted that meme yesterday