It is censorship. Just not government censorship. I wish people would stop trying to defend censorship with that trope. They have a legal right to sell what they want on their platform but that doesn't mean it's right. Especially when Amazon has turned itself into a near monopoly.
And considering their humble and rather "anti-censorship" beginnings, it's rather disappointing to see what amazon has become. Seems like another case of you die a hero or you live long enough to be a villian.