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A Real Demographics Ad Network

quantcast? And since its inference, not regdata based, we can offer significantly more reach than eg blue kai or excelate

NB: for jackasses -- all opinions are my own. My opinions are not endorsed or authorized by my employers: past, present, or future.

edit: also, small site owners should get themselves into a realtime exchange so their inventory is available for purchase, assuming that nothing else monetizes better

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I didn't know Quantcast operated an ad network. Interesting. In quantitative terms, how accurate is your inference based data?

On a different note, I have mixed feelings about exchanges cus I feel they overly commoditize inventory. Whilst that may be okay for large sites, it's disastrous for small sites. IMHO, the better strategy is to either join a vertical ad network or sell directly to niche advertisers.

Hey DJN (Niyi?) -- if you're reading this, please email me, and consider putting your email in your profile.

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