Why did this take so long? Events-based mobile ads ARE a HUGE success

I think it only worked this well now because it wasn't done before.

Had it been done in an earlier manner where mobile phones haven't entered the SmartPhone/Social Media craze - everyone would have tuned out faster.

Dodging the Adblock crowd and piggybacking on the Post-Iphone hipster crowd is the hallmark of great timing if you ask me.

> This is a smart blog.

somehow the first comment for this article makes me laugh :) cheap handbags.