I think that’s a pretty genius move of the marketing people in a small village in a tourism region.
[0] http://google-latlong.blogspot.com/2010/11/special-preview-o...
(And I am German, but don't live there any longer.)
When thinking of the UK the stereotype is the english banker more than the scottish clansmen, for spain is the mediterranean south insted of the atlantic/mountainous north, for italy it's the more noisy&caoithic rome/naples/sicily instead of the mitteleuropeans & industrial milan and turin.
I have no explanation for this though except some pseudohistorical ramblings.
Another funny thing is that part of European countries that's closer to Switzerland tends to be richer. E.g. the north of Italy, and the south of Britain and Germany. (It doesn't work for Belgium, though.)