It's the typical big corporation superficial vision of a trend. Just like when an ad tries to appeal to youngsters: it always looks ridiculous to the target. They use what they think is cool, instead of what actually is because they don't care about understanding anything, they just want to pretend they do.

The corporate equivalent are agile methods with plenty of tooling but no direct communication with the client, open spaces yet still 100 layers of hierarchy, empowerement that means more responsability and no leverage, and the usual "we have plenty of cool looking equipment except what you actually need to get the work done".

I don't want a dual screen and 16Gb of RAM because I feel cool with it. I do because I'm paid $800/day and wasting time with something that can be solved for a few hundred dollars is just bad economics.