We now have a cottage industry of people who harvest the fruits and sell them so end users don't have to pick them themselves and also others who use the free fruits to manufacture and sell milkshakes at higher margins than if they would have to grow their own fruits or buy them.
The relationship with end users and ideology is broken as is the pipeline of new contributors as end users do not anymore see the value and ideas that drove the initial plantations as they deal with fruit pickers and milkshake makers.
At this point open source loses its reason to exist and the people still planting and offering fruits for free will inevitably question what they are doing if they are only enabling third party businesses, but inertia means they will continue as that's their life work. But there is unlikely to be a second generation after them so that's the end of the movement. The story here is the commercial interests have cut the branch on which they and everyone else sit. For them it doesn't matter its just money not ideology and they will find ways to profit but the loss is to end users. So for open source to be meaningful its has to think carefully about how it will interact with commercial interests as mix and match will kill it in a generation.