I like shopping at Aldi because it reduces the paradox of choice. https://en.wikipedia.org/wiki/The_Paradox_of_Choice

Less choice, less time spent in the supermarket. I buy 90% of my weekly groceries there and it takes me less than 15 minutes to be out of the door.

The remaining 10%, I buy at different shops as those are really specific items that Aldi does not carry.

I like the low prices and the efficiency of the checkout process.

Anecdote: I have noticed a saving of approximately 15% compared to when I was shopping at the competitor's stores.