It's like a wizard invents an incantation for a free and infinite supply of apples. They freely give away that spell, facilitate improvements from others, encourage the world to use this great spell.
Then, someone starts selling apple sauce and it makes lots of money.
Now the wizard wants to get rich too... but their sauce isn't good enough, so they try to lock down the spell. People get upset. They helped improve the spell, why should the wizard get all the money? Or their livelihoods now depend on the spell, why are they suddenly forced to pay?
Now the apple guy decided he's going to stop playing that game, and starts supporting/improving/evangelizing a restriction-free apple incantation.
Story to be continued...