One could argue that the point of advertising is not to reach a meaningful chunk of the public, instead a meaningful chunk of a specific demographic.
More importantly, is it going to make for a better web, or is it just going to wind up strengthening the online tracking and advertising industries in the long run?
My own proposal would be to ban tracking and unsolicited advertising altogether -- no matter who does it.
Yes. When was the last time you had a call dropped because you were saying unflattering things about your carrier?
Usage policies and how these companies handle what's said about them by their users seem completely orthogonal to whether they're one company or many.
I think you could make the argument that Facebook finally allows for more niche politicians to reach meaningful chunks of niche audiences compared to TV ads. Whether you like them, hate them, or hate one of them, Trump and AOC would not be where they are without Facebook or Twitter. We can only pontificate, but this might also apply to Obama too. Fake news, filtering, and smear campaigns are a phenomenon that existed way before Facebook was created:
http://www.cnn.com/2008/LIVING/wayoflife/08/22/mf.campaign.s...