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Interesting: The original application for "FACE" was filed in 2005, for a UK social network called FaceParty. Doc: http://tmportal.uspto.gov/external/PA_TOWUserInterface/OpenS...

If you look at the documents, it seems as if Facebook scooped the mark up around 2008: http://tmportal.uspto.gov/external/portal/tow?SRCH=Y&isS...

Can anyone more versed in trademark law parse out what exactly happened?

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Wow, you're exactly right. You gotta figure that once Facebook got some alert trademark lawyers, they noticed that they had a problem, and eventually worked out a deal to acquire ownership of the trademark.

Faceparty has a fairly interesting history as well: http://eu.techcrunch.com/2008/06/24/faceparty-tells-critics-... http://en.wikipedia.org/wiki/Faceparty

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