If it’s a B2B product, just keep talking to everyone you know who is a buyer and try to get them to take a shot on you. If the product is far enough along to add value, make sure to charge. If it’s not, and you’re just looking for feedback, make sure to let them know you’ll be charging down the line but right now am looking for quality feedback.
If it’s B2C, there’s a lot of ways to hustle. From stopping people on college campuses, running some light paid advertising just to get some feedback, posting on product hunt, posting on HN, posting in response to related questions on Quara... etc, etc.
Sometimes meetups and networking are a good way to find early users. Talk about what your product does and hand out your card with a URL on it. Ask them to give it a shot and don’t be shy.
Once again, all depends. Without knowing more about the product it’s hard to be specific.
Something social might have a dedicated forum, subreddit, FB group. A game might have a similar mod in another game. A web tool might be in the form of a spreadsheet somewhere.
Find out where those early adopters are and tell them about your product. You should try to charge them as early as possible, as high as possible. The early target market is often willing to pay the most. Lower your price later and reward those early adopters afterwards.
Any thoughts, if we specialize for customer acquisition, if we should modify the product too, or keep it general purpose for now?
Also, some more examples on your homepage would help!
You can keep it general purpose like those companies did, but make it really clear what it does.
One example is what https://www.recommend.my/ does. They cover all kinds of services, including cakes and web design. But the website focuses heavily on home improvement because it had the lowest bounce rate and best margins.
The point here is to get into the mindset of the users of your product. What are you enabling them to do, how do they want to interact with it, and how much are they willing to pay for the service.
You'll want 2-3 ideal customers to start off with to cover your target market. Once you have an idea of who that is, find them. You already know them well enough to know where they would be found, right?
https://news.ycombinator.com/item?id=19251031
When some new features are added and we update the homepage, we'll share it again.