I'd argue that it's not even a problem if more food is wasted. If it's a small percentage, it's still going to be a net win for the environment if it dramatically reduces the amount of plastic used for food packaging. The problem is that there is no economical cost on the environmental impact to producers.

My local supermarket has switched to supplying avocados in a plastic tray wrapped in plastic film. I can't imagine that provides any meaningful advantage over shipping 10s of avocados loose in a large cardboard box.

Of course for the industry it's bad because any percentage increase in waste comes out of their profits, while plastic packaging is basically free.