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In the past two weeks I've been receiving offers for discounted rides from Lyft. First was 30% off for a week, then yesterday I received a code for 50% off this week. It seems they're trying to inflate their ride numbers quickly. I have not received any promotions prior to this, and I've been a member for over a year.

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No question. It's pretty evident they are aggressively spending on acquisition to boost their top line numbers. Timing wise, this effect will probably show up after they IPO and for their first publicly reported earnings announcement. Which will hopefully keep the stock price high long enough for the employee lock-up to expire.

Every day for the past week I've got a "$5/$10 off your next ride" discount email. They all have different codes and expiry dates, so absolutely they're doing this, considering it's the first time in multiple years I've gotten any such thing.

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