The second, our links are actually more human-parsable. go/customer-feedback is much more readable than https://docs.google.com/d/document/ABCDE1234/. You actually wouldn't know if the google doc is relevant without opening it. This might be surprising, but many companies with a similar system actually don't maintain them very well. It works the first time when a tools team builds it, but when those engineers leave the company, new engineers will either try to revive the old system, or rewrite the entire system from scratch to maintain it. We continue to improve the product over time with customer feedback and can provide analytics for the most common links used in the company.
There currently isn't a solution specifically solving these issue on the market today.
Hope this helps!