I know! There was an article in the NYT once about the supposed Silicon Valley craze for socks as fashion statements. I don't think the authors realized they were being trolled.

Don't believe me? https://www.nytimes.com/2012/02/05/fashion/in-silicon-valley...

2 is a trend. 3 or more and it's a craze.

For the same exact reason VC's fund 10 companies and expect only 1 to succeed.

Also, clicks.

Because there are economic incentives to write such articles.