United Airlines asked me to fill in a bunch of crazy password questions a few weeks ago.

Things like "What's your favorite flavor of ice cream?" Well, I dunno. It depends on my mood.

Or "What if your favorite vacation destination?" Another bad question because my favorite today may not be my favorite when I get back from the next place.

Unfortunately they were all mandatory — there wasn't an option to pick only the sane ones; all ten had to be answered.

Most of them felt more like marketing trying to build a profile on me rather than IT trying to keep my data secure.