I often don't have the time and energy to plan and prepare healthy and enjoyable weekday lunches, so now they are all Huel. It's also very convenient if I'm travelling or busy at what would normally be a mealtime (Huel while driving is great).
People are just exploiting insecure men to sell nutrient powders.
There is no magic "food" quality that is granted to chemicals, at the end of the day you need your macro and micro nutrients and that's it. As it stands we're also well adapted for finding and consuming nutrition, so we've evolved means of enjoying consuming those chemicals in certain ratios.