FB cannot be privacy focused, the business model prevents it, there history belies it. How many times do you bang your head on a wall before you say no more?
Unless they move into fully subscription based service (good luck), I don't see any way for them to make that kind of money without using carefully targeted ads.
Or they will try to monetize the metadata but keep the message body encrypted.
This feels like Zuckerberg embracing the backlash he’s ignored and dismissed for so long and now trying to use it as a selling point because his traditional growth model is beginning to show signs of slowing.