Humans are generally dumb and inattentive, and this particular vehicle looks like it would attract especially dumb humans who'd use them to try dumb things. Since they won't need any piloting certification, this is basically offloading risk onto everyone on the streets below.
I'd feel more comfortable if this were automated only. Then I'd at least be assured there'd be an organization held accountable, rather than a risk-seeking human who'd be dead anyway if it crashed.
If it were automated and had perfect mechanical reliability, then the only real issue is the noise pollution. Which still is going to be an issue, because these jets put out significant noise, and I haven't seen anything in the last 10-20 years since Moller's flying car prototypes to suggest that progress is being made there.
I love scifi as much as the next person here, but there's a lot of problems to solve before we put loud flying missiles in the hands of untrained adrenaline junkies flying over population centers.