So it's good for them to get the constant business (similarly to how Groupon works) but I can't help but feel that more of that $20 should have gone to the hotel staff, especially maids doing the actual work of cleaning up after everyone.
To me, running a bunch of web services to book rooms could be done on a properly configured computer taking 10,000 reservations a second for ~$10 per month. So the cost for booking apps has got to be mostly logistical (getting hotels onboarded with the organization, paying for liabilities, etc).
My question is, will competition in these spaces ever lower the fees and free up more money for labor? Or are we entering an endgame where labor gets relegated to the shadows?