I think every major hotel chain guarantees that their direct price is the lowest, and why wouldn't it be when there is no middleman, so why go anywhere else when you've found the hotel you want?
I think every major hotel chain guarantees that their direct price is the lowest, and why wouldn't it be when there is no middleman, so why go anywhere else when you've found the hotel you want?
https://en.wikipedia.org/wiki/Room_Key
Edit: I'm going to have to retract my comments about cheapest price being on official hotel brand websites. I did a cursory search and find many cheaper options on Hotel Tonight (and expedia) for same day reservations than the brands, and while I haven't looked at all the brand's best price guarantees, at least IHG's exempts them from having to provide the lowest price within 24 hours of checkin, so it seems like a loophole to let them dump rooms for cheaper on third party websites day of arrival.
https://www.ihg.com/hotels/us/en/customer-care/lowest-intern...
https://hiltonworldwide3.hilton.com/en/best-price-guarantee/...
https://www.marriott.com/online-hotel-booking.mi
https://www.choicehotels.com/deals/best-rate
https://www.wyndhamhotels.com/wyndham/hotel-deals/best-rate-...
https://www.hyatt.com/info/best-rate-guarantee
Edit: I'm going to have to retract my comments about cheapest price being on official hotel brand websites. I did a cursory search and find many cheaper options on Hotel Tonight (and expedia) for same day reservations than the brands, and while I haven't looked at all the brand's best price guarantees, at least IHG's exempts them from having to provide the lowest price within 24 hours of checkin, so it seems like a loophole to let them dump rooms for cheaper on third party websites day of arrival.
Yes, for some specific hotels that don't belong to a big brand, it makes sense for them to price discriminate so that the person willing to pay $500 doesn't end up paying $200, but on the level that the big brands operate, it doesn't make sense to give up 15% of gross revenue for that reason, especially when they have better ways to price discriminate by tiering their rewards members and the rate at which people earn points.
Edit: As jonknee pointed out in another post, the ihg.com price for Kimpton Monaco in Seattle is higher than the hotel tonight price, and by quite a bit, and there's a carveout in the best price guarantee for rooms reserved within 24 hours of checkin. So I guess the best price guarantees aren't really worth much...
Another example: I just checked HT for San Francisco tonight and the Hyatt Regency is up for $179 after taxes and fees. On Hyatt.com it's $259.
People at some point realized this though and the individual hotel sites had to promise to be the cheapest to hope to get visitors at all.
Edit: I'm going to have to retract my comments about cheapest price being on official hotel brand websites. I did a cursory search and find many cheaper options on Hotel Tonight (and expedia) for same day reservations than the brands, and while I haven't looked at all the brand's best price guarantees, at least IHG's exempts them from having to provide the lowest price within 24 hours of checkin, so it seems like a loophole to let them dump rooms for cheaper on third party websites day of arrival.
The Best Price Guarantee is largely a lie. It's a Best Price Guarantee on a rack-rate rooms. The problem is most OTAs will offer a significant discount (sometimes more than 50%) for a non-refundable room. The rooms are exactly the same, they just classify them differently, so they don't have to actually have the best price.
that is the hard bit right? I guess you can showroom with expedia etc then book with the hotel direct.