Uber and Lyft compete for drivers using a rewards system based on ratings and number of rides completed. If I look at my own dashboard right now (I drive for Lyft) I see a small fuel subsidy from Shell ($0.05/gallon), discounted roadside assistance from Allstate, a discounted Turbotax subscription, and a handful of other discounted services.

I'm only at Silver, the first tier. Rewards improve slightly at Gold and Platinum tiers but honestly they're so insubstantial that I don't think I would redeem any of them except maybe the Turbotax discount because I was already going to use it.

If Lyft started offering heavily discounted auto maintenance, however, I would 100% redeem those rewards. And I have a strong feeling other drivers would switch from Uber in order to redeem them, too.

Smart move.