Maybe a younger generation who buys everything online and hasn't purchased a new vehicle before? I personally enjoy negotiating and driving prices lower, I'm also never in a rush to buy a vehicle. I can see the appeal of buying online though.
On an unrelated note, does anyone know why this article fell off the front page so quickly? Did I do something wrong?
Tesla has done a pretty good job positioning itself as the car to buy even if you've never really wanted to own one before, imo -- assuming you can afford one.