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It's psychologically complicated but it has to do with people telling you that you yourself are living a lie, and exposing that lie. That ties right in to 'ego' and self preservation.

People do not like to have their core beliefs challenged in a credible way.

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If one single story like this can challenge someone's confidence on their veganism then obviously they are quite insecure about their position. Similarly if one single story like this is given such a high level of prominence (was top on HN no less) by the majority who have an opposing view then surely this also indicates a certain insecure desire for any scraps of evidence to support ones position. No?

Yes. It's strange that people really think that what they're doing isn't connected in a way with their self-esteem, especially if they claiming all the time that they're doing it only for a better world.

Wouldn't it be funny, if at the end there's no much difference between the SUV driver and the vegan.

I think people buy large SUVs under the false assumption of crashworthiness. For the price range they could have gotten sedans of similar prestige.

And of better crash-worthiness!

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