Why Cable Subscriptions Really Declined For the First Time Ever

This looks like a game of telephone. WSJ summarized a few research firms and paraphrased cable providers. Then, Gizmodo puts two images next to each other, throws in the word correlation, and acts as if it is a scientific study. If you follow this to the sources, it simply says that there was a decline in subscription for some reason. No data was given about cost of plans, so we do not even know that people are overall spending less money.