Instagram is social McDonalds. Quick gratification from pretty pictures of friends doing cool shit, ranked so that the prettiest friends appear on your newsfeed first.
Try putting a serious post on Instagram, nobody will see it and it will fall flat.
Meanwhile I put out a post on Facebook asking for help (after my house was burgled) and had about 15 people messaging me within a couple of hours willing to come around to my place and lend me a hand.
You can't even share links on Instagram, so I'm sure that the GoFundMe that was set up to help cover the money that was stolen from me would've gotten a lot less money than it has.
I like Instagram as an entertainment platform for looking at cool photos, and for posting the occasional photo myself (never of myself, always landscape of event photography), but it's absolute trash as a social media platform.
I wouldn’t follow “real” people unless they’re close friends. Don’t want to see people’s lunches or vacations.
But I'm also very particular about who I follow, unlike on Facebook where I'm friends with every old coworker, classmate and family member.
If you follow the vanity stream then you're going to see exactly that, but IG can be a totally different experience. For me, it's a fantastic source of inspiration and a way to see what other artists are doing.
Now, for me the only use FB has left is a dumping ground for my photos that the older members of my family want to see but whom are not on IG yet.