One of my early projects at Google involved latency optimization - incredibly boring, invisible stuff. At the end of the project, we'd saved maybe 20ms/search, and my boss was like "20ms/search * 3 billion searches/day = 60M seconds/day = 16K hours/day. Every day, you've saved humanity 16,000 hours of their lives."
And then I 20%'d on the PacMan doodle, which had an estimated 400 million hours of total playing time. Well, shit. There goes the next 68 years of latency optimizations.
(As an aside, this feels a lot like what Silicon Valley does. Save time on your job so you can waste it on social media, crypto gambling, or computer games. You just can't win, because there is no win condition - we'll continue to exist regardless of what we choose to do in the meantime.)