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I think it might pay off to spread the mugshot of this character far and wide. There is a non zero chance that he's not dead at all.

Yes, to make it easier for vigilante justice to find, and kill someone some unlucky sap who looks like Gerald.

Does this happen frequently?

I think you're jumping to conclusions a bit.

Surely plastic surgery and contacts are cheaper than $137MM. I'd guess a new identity with valid (enough) passport is less than $137MM as well!